Prior to becoming the Manager of Integrated Marketing for Hearst Fashion Group (ELLE, Marie Claire, and Harper's BAZAAR), I was the Associate Integrated Marketing Manager for Marie Claire.

• Conceptualize and implement digital and physical marketing strategies and event activations across all three TFG brands to support global client partnerships and brand needs
• Drive strategy behind original content, influencer and media partnerships for 360-market integration
• Execute brand marketing plans based on provided client budgets through paid social, multi-targeted digital + email campaigns, sales data, and print marketing to deliver proven ROI
• Measure the success of brand marketing plans based on individual business performance using IRI, digital and social metrics, and collected sales data
• Partner with sales, finance, creative teams and Hearst digital to create cross-functional digital content, both custom and supplied, to drive business based on client KPIs
• Support the development and execute large-scale brand events such as the Marie Claire Power Trip, Power Trip Reunion, Marie Claire Change Makers, and more

• Worked cross-functionally to strategize and execute quarterly wholesale, retail and branding initiatives, contributing $20M in event sales annually, a 17% growth in event sales from 2016
• Oversaw events marketing budget allocation and management of up to $4M per quarter for retail, branding and wholesale departments
• Produced assets through copywriting, editing and layout design for paid social, email, digital and print deployment
• Managed relations and on-site event correspondence with brand ambassadors, charitable organizations and public figures for press days, market days, special events and brand partnerships
• Collaborated with PR and external PR agency to identify influencer and brand partnership opportunities
• Liaised with CRM team to identify current customer base and target markets

After a little over a year at Luxe Interiors + Design, I was recruited by the Vice President of SANDOW to become the Marketing + Events Associate at Interior Design Magazine. Building relationships between client, vendor, and internal team services, I collaborated with the Events Director and Marketing Director to plan and execute a variety of events designed to enhance brand partnerships from international conferences of 300+ guests to intimate, in-office roundtables.

Kicking off my career as the assistant to the Executive VP of Sales, I managed sales accounts and created proposals and contracts for high-level clients. My responsibilities quickly evolved to include the organization of quarterly team meetings for the entirety of the Luxe Interiors + Design brand as well as aid in the logistics and development of brand events.